Monthly Archives: December 2011

Apple spent hundreds of millions of dollars in the 80s and 90s creating an image of being the rebel alternative to Big Blue (IBM) and their PC drones. With Mac books being the default choice for most consumers these days, Apple is flying dangerously close to the sun, becoming the Icarus of its time.

After finally put to rest my old yella of a laptop, the simple fact that Mac books seemed to be used by all of my friends and colleagues made me want to look for alternatives. That I did and I quite enjoy pulling it out in public compared to the common mac books I see being used by student to accountants trying to look cool.

I remember reading about Phil Knight (the co-founder of Nike) refer to Icarus and his fear about Nike’s mass popularity in the 80s and 90s. This gave way to brands like Under Armour taking chunks of market share away from Nike and becoming the brand of choice for many.

What will happen to Apple?

As long as Toshiba, Sony, Acer, Lenovo and company, continue to have engineers that focus just on technical features, Apple will continue its time eclipsing the sun. Smells like an opportunity…